Scottish butcher teams up with Asda
Wholesale butcher Malcolm Allan has signed a contract worth £150,000 with supermarket chain Asda.
The contract, which will last until the end of this year, will see Malcolm Allan supply his gluten-free lorne sausage exclusively to 50 Asda stores across Scotland.
The family-run business claims to sell more than 21 million sausages every year.
After the success of the original lorne sausage, Malcolm Allan is aiming to sell an additional 120,000 products in its gluten-free range. To help achieve this, the company has hired an extra 10 members of staff to assist with the demand of the Asda-exclusive sausages, due in stores later this month.
“We are delighted to have secured this deal with Asda,” said Gordon Allan, director of Malcolm Allan.
“Producing this new gluten-free lorne sausage is something we take great pride in and allows our products to suit new consumer demands and deliver tasty – and alternative – options.”
This isn’t the first time the wholesale butcher’s has worked alongside the supermarket. It has supplied Asda for over 25 years with products, including pies, burgers, mince, haggis and black pudding in stores throughout Scotland.
“Having our products available through a major retailer like Asda is great for us and it enables our customers to have a wide variety of fantastic quality, locally-produced products to explore. It’s excellent to see that Asda is continuing to invest in providing a range of our products full of Scottish provenance and taste,” added Allan.
The company’s working relationship with Asda has been praised by Brian O’Shea, the supermarket’s regional buying manager for Scotland. He said: “Malcolm Allan produces products that are premium quality and this new gluten-free lorne sausage will enable all of our Scottish customers to enjoy them.
“Feedback from everyone who has tried the new lines has been incredibly positive so we look forward to working with the business closely and hopefully increase the range of products available in stores in due course.”
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