QMS French office to move as part of expansion plans
Quality Meat Scotland (QMS) has closed its French office as it looks to expand presence in other markets.
Speaking to Meat Trades Journal, Laurent Vernet, head of marketing at QMS said that the French market was so stable for them that it was time to look to other areas.
“Our key market is still France but it’s quite a mature market and very stable so we had to ask ourselves what was the purpose of being there. We’re now focusing our attention on growing newer markets for us such as outside of the EU. We’re rebalancing our export markets rather than closing offices.”
Vernet added that queries from French parties can be handled through the Scottish embassy in France.
QMS’ Italian office is also set to close in the new year despite a 8% increase in red meat exports to the country over the past year. Staff from both the French and Italian offices are to be relocated to other offices, with no job losses.
According to QMS processor research, France is still the main importer of red meat from Scotland, accounting for £37.5 million of total exports while other countries importing from Scotland are Belgium (£10.5 million) and The Netherlands (£10.4 million) which has increased 43% year on year.
Nordics (Denmark, Finland, Norway and Sweden) account for £8.8 million of total exports.
Around £3.1 million of red meat from Scotland is exported to Germany, Austria and Switzerland, with third countries (Hong Kong, Singapore, South Africa and Northern America) accounting for a total of £1.4 million.
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