Meat industry to climb new heights for Farm Africa
Personnel from the meat industry are looking to test their endurance as they hope to trek in Ethiopia’s Bale Mountains in aid of Farm Africa.
Moy Park director Alan Gibson and Andrew Cracknell, former commercial director at ABP, are joining 11 other senior figures from the UK food industry in the challenge.
According to Gibson, the trek involves 117km at altitude over just six days and reaching the summit of four peaks, each over 4,000m – a challenge which the group believes has never before been undertaken. They hope to raise £100,000 for the charity (to donate, click on the links below).
He said: “I am delighted to be taking part in this challenge, which will raise vital funds for Farm Africa and help it to carry out further work in combating hunger and empowering farmers in eastern Africa. As well as being an incredible endurance test, this trek will also enable us to see for ourselves how the money we raise will not only help protect vulnerable natural resources, but also boost the incomes of rural communities.”
Farm Africa, Moy Park’s charity partner, runs a number of projects in the Bale eco-region, aimed at reducing deforestation and improving and sustaining the livelihoods of local forest communities. The Bale Mountains contain numerous boulder grooves, ridges and glacial valleys, as well as the second-highest peak in Ethiopia, Tullu Demtu.
The team includes:
Alan Gibson – Moy Park
Andrew Thompson – Booker
Charles Reed – William Reed Business Media
Colin Brereton – PwC UK
Graeme Pitkethly – Unilever plc
James Dallas – Openfield
Keith Packer – 2 Sisters Food Group
Mark Williamson – Waitrose
Owen Brennan – Devenish Nutrition
Richard Canvin – Dovecote Park
Richard Macdonald – Farm Africa
Tim Smith – Tesco
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