William Reed Business Media announces new business partnership

William Reed Business Media (WRBM) is delighted to announce an exciting new business partnership with Virtual College.

WRBM, publisher of market leading business for the food industry, will work alongside leading provider of e-learning and online training, Virtual College, to provide a widespread range of training materials for the food industry.

Known as Appetite Learning, the initiative will be the exclusive supplier of the existing Virtual College portfolio of courses to the food sector, in addition to developing a new range of e-learning materials.

The creation of Appetite Learning represents a significant expansion in our digital solutions for the food industry, explained group managing director Charles Reed.

Im very pleased to be partnering with an e-learning business with Virtual Colleges outstanding reputation and proven excellence in technology and content development.

WRBMs services, encompassing journalism, information, research, events and awards, have been a trusted source of knowledge in the global food and drink sector for over 150 years. By continually expanding a portfolio of websites, virtual events and data services, it ensures the international industry will carry on benefiting from the companys expertise.

Virtual College has over 1.6 million online learners and prides itself on being the UKs leading developers of e-learning online by providing courses to individuals and companies throughout the world. By offering a method of non-traditional learning, it has been able to provide time-efficient training for the past 20 years, which has allowed it to develop a broad portfolio of courses and training across all market sectors.

Rod Knox, CEO of Virtual College, said that he was excited about the new enterprise: William Reed is a perfect partner for Virtual College, with outstanding customer relationships across the food, drink and hotel markets. Our shared aspiration is for William Reed Training, in partnership with Virtual College, to be the leading training provider for the sector. This is a really exciting development and is a fundamental part of a wider business growth strategy for the next three years.

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