Gourmet Burger Kitchen sees sales success due to premium demand

Premium burger chain, Gourmet Burger Kitchen, has cooked up £1 million of retail sales already this year. 

The chain, which has 65 outlets across the country, with three more due to open by the end of December, also supplies to Waitrose and online supermarket Ocado.

It claims that this sales milestone indicates that customers are continuing to seek the gourmet burger experience without having to step out of their own home.

“Gourmet Burger Kitchen is the only brand that produces restaurant-quality burgers for people to enjoy in the comfort of their own home,” said Laura Mallon, senior brand manager at All About Food, which licences the brand.

The duo pack of 6oz Aberdeen Angus beef burgers sell for £4.49 RRP and are 100% British beef, seasoned with salt and pepper. Gourmet Burger Kitchen claims to offer the only skin-packed burgers on the market, ensuring the product remains fresh for consumers.

Mallon added: “British tastes are now firmly fixed at the gourmet end of the burger market, with shoppers expecting the same size and flavours that they experience in their favourite restaurant from the supermarket shelf.”

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