Phenomenal success for Red Tractor Assurance

Red Tractor Assurance (RTA) has declared the largest-ever on-pack promotion, to raise its profile, as a “phenomenal success”. 

The competition saw 120,000 people enter over the seven-week promotion period for the chance to win a daily prize. The prize was one of the 49 £350 Farm Stay UK mini breaks.

The promotion ran across all categories of Red Tractor pre-packed branded goods, including meat and poultry, dairy, cereals and fresh produce and featured on around 10 million on-pack labels.

RTA marketing manager Andy Thompson said: “The response to this competition has been absolutely incredible! As well as driving record levels of traffic to www.redtractor.org.uk, it has reached 570,000 people via Facebook and Twitter marketing activity.

“When combined with the supporting radio and TV coverage featuring celebrity brand ambassador for Red Tractor, Alex James, across 90 broadcasts reaching an audience of almost 20 million, it generated a total of 304 million opportunities to see Red Tractor messaging. Further engagement was driven by farmers undertaking activity outside retail stores and via social media throughout the Red Tractor Week.”

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