A new premium meat snack brand, Flodins, is to launch in the UK market.

A new premium meat snack brand, Flodins, is to launch in the UK market.

The snacks from HKScan, the Nordic meat supplier, are made from dried, naturally smoked and seasoned chicken, pork and beef. The range (40g single serves) includes four flavours: Pepper & Beef Snacks; Smoky Chicken Snacks; Crispy Chicken Chips; and Crispy Pork Chips (RSP 1.99).

There is growing demand globally for meat snacks, with significant growth in Europe, said Janek Kalbin, UK managing director, HKScan.

The UK is following the same trend, with growth in consumer demand for high-protein meat snacks, which can be eaten as an alternative to crisps and other traditional snack options.

HKScan will be supporting the Flodins UK launch with a marketing campaign, attending trade shows and engaging with consumers via sampling, competitions, social media and in-store activities.

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