Welsh butcher looks forward after BSOTY success

After winning the title of Welsh Butcher of the Year at Meat Trades Journal’s Butcher’s Shop of the Year Awards 2015, Rogers & Son of Carmarthen is now focusing on launching a steak and gourmet burger bar in Pembrokeshire.

“We are delighted to win Welsh Butcher’s Shop of the Year award, it means so much to us,” said Chris Rogers of Rogers & Son, who runs the store with wife Colette. Since it opened three years ago, the Welsh butcher’s shop was shortlisted and nominated every year for the award.

“It was a huge risk in 2012 to leave a secure job in another butcher’s to embark on this adventure; businesses were still struggling from the recession.

“The risks and all the hard work are starting to pay off and this is only the beginning. We have a great team in place at Rogers & Son, who all work very hard. And of course, without our loyal customers, we wouldn’t be anywhere,” he added.

The Welsh Butcher’s Shop of the Year category at BSOTY 2015 was sponsored by HCC – Meat Promotion Wales. The other two stores going up for the title were Bodnant Welsh Foods of Conway and N.S. James and Son from Raglan. The three finalists were praised by the sponsor.

“HCC is proud to sponsor this award and we’re all really delighted for Chris and Colette,” explained HCC market development manager Laura Pickup. “It is the icing on the cake for us that all three finalists are members of HCC’s Butcher’s Club, which has become a sign of customer assurance and quality wherever it appears.”

Rogers made the decision to open his own butcher’s shop after working for 14 years at a shop in Pembrokeshire. Since opening his own store, Rogers prides his business on its traceability. “Our future plans are to expand and open a steak and gourmet burger bar in Pembrokeshire… so watch this space,” he concluded.

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