Whole Foods Markets to supply edible insects
Grub, an edible insect company, has announced it has secured its first listing for the Roasted Cricket snack range with Whole Foods Markets.
The range is available in chilli and lime, English herbs and salt and vinegar flavour and will be available from late December. This will be followed by a freeze-dried range available at the beginning of next year.
“We are delighted to have secured the first listing with Whole Foods Market for our Roasted Crickets, which are already proving very popular among customers,” said Shami Radia, who launched the company in 2013 with friend Neil Whippey.
“We have been eating insects for thousands of years as they are such a nutritious food source – it seems crazy not to use them. We just need to embrace them for the tasty and sustainable source of protein they are.”
Grub boasts being pioneers among selling edible insects that can also be used for cooking in UK supermarkets, which reportedly experienced a 100% increase in Grub’s monthly sales.
Since their start two years ago they have been developing their range of innovative snacks. This includes roasted crickets and cricket nut fudge. Furthermore, Grub has developed an insect cook book, expected to be published in April 2016, while the launch of the country’s first cricket-for-food farm for human consumption is being planned for early next year.
In an attempt to part-fund and establish their new Eat Grub Bar made from cricket flour, Grub have launched a Kickstarter campaign. The snack consists of a mix of healthy ingredients and is a great source of protein. Thos who back tha campaign are able to buy an exclusive box now with the new Eat Grub Bar ready to go into production next year.
Edible insects are not just a novel approach for snacking. Due to their high levels of protein, iron and calcium, they are often eaten around the world. Furthermore, they are sustainable, which gives them the ability to turn resources into energy more efficiently than more common livestock.
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