Telford butcher on track for record Christmas sales

GN Badley & Sons butchers in Telford, Shropshire, is looking to break its own sale records this Christmas period with the help of online sales.

“We really have been busier than ever this year,” said managing director Simon Badley. He explained that the internet has helped the family company to expand business: “We have a big base of customers now and thanks to our online order system we’ve seen people travelling hundreds of miles to come here and we’ve also delivered throughout the UK.”

Although it is the busiest time of the year, Badley said that the business makes an effort to make this period as relaxing as possible for customers. “We try to help people take the stress out of Christmas by pre-ordering food for a chosen collection date with just £10 deposit. The figures are up on last year, only by a bit, but it means it is the best year since we started keeping records.”

So far, the butchery business has prepared 570 turkeys, one tonne of sausages, 6,000 pigs in blankets and 150 joints of gammon and ham, with orders coming in as far away as London and Sheffield. Recently, GN Badley & Sons has seen a rise in demand for turkey crowns, instead of the traditional whole turkey.

“We always look forward to Christmas, it is inevitably a busy time of year for us but it’s also interesting to see exactly what it is our customers are buying,” said Kay Badley, whose late husband Keith set up the business in 1976 with his father.

“It’s important to be able to react to what they want so we do plenty of preparation and start working longer hours to ensure it’s all ready.

“It’s unusual to see so many turkey crowns this year instead of the whole bird sold. Maybe it means people are having smaller get-togethers – or maybe they are watching how much they eat.”

The butchers have been so busy that it has extended opening hours to help cope with the demand. In addition, it has also unveiled new products this year. “We’ve introduced a few new options for this Christmas such as party deli food, stuffed turkeys, ducks or geese as well as firm favourites such as a cooked ham joint, sausages wrapped in bacon and gala slicing pie,” added Kay Badley.

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