Karro’s Cookstown launches new convenience Bacon Delights
Karro Foods’ Cookstown brand has launched a new convenience bacon product in Northern Ireland and the Republic of Ireland.
Bacon Delights are fully cooked, 100% lean bacon medallions, which can be microwaved in two minutes.
The 120g packs contain six medallions, which are fully cooked, roasted and lightly smoked and can be eaten hot or cold.
Alastair McQuillan, general sales manager at Cookstown, said Bacon Delights is an ideal product for people on protein diets or trying to lose weight.
“The Bacon Delights product has been developed by us following extensive market research, which revealed consumer issues associated with convenience, white residue from cooking and the need to trim fat. Bacon Delights overcome all these issues and is a succulent and extremely convenient product,” he said. “Using the microwave means there’s no need to clean the grill when cooking bacon.”
The new product is part of the company’s mission to provide more innovation for customers.
“Over the past 12 months we have invested over £8 million at Cookstown on a number of major site improvements to support us in our plans to better meet retailer demand, provide customer choice and stay ahead of the opposition.
It also marks the beginning of what it hopes will be a year of growth for the business as it sets its sights on developing opportunities in China.
“We are very excited, for instance, about our new chilling facility, which is due for completion early in 2016,” added McQuillan. “We are one of the first organisations in the world to utilise this new technology, which will provide for greater efficiencies in carcase chilling and production, improved meat quality and increased slaughter capacity to more than 30,000 pigs.
“In addition we will also be able to grow our butchery capacity and process more added-value lines.”
Karro also plans to grow the Cookstown brand in the Republic of Ireland.
“All our meat is sourced locally from our 150 farmers both north and south, with whom we work closely to ensure the best animal welfare standards, production chain traceability and the supply of the highest-quality pork products in the local market,” added McQuillan. “We are always looking for new and exciting ways to meet consumer needs through product functionality, taste, convenience and packaging such as our new Bacon Delights.”
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