AHDB Beef & Lamb launches Meat Education Programme

AHDB Beef & Lamb has unveiled the Meat Education Programme. 

Developed by the levy board after it identified a lack of accessible training in the meat industry, the Meat Education Programme aims to help both individuals and businesses enhance their knowledge and understanding of the sector.

Targeted at the whole of the meat supply chain, including: butchers and processors; chefs, foodservice sales and new product development staff; meat buyers and traders; meat counter staff, and marketing professionals and press, there are 16 theory and practical modules in the Meat Education Programme, each is supported by must-read study materials that are free to download at www.qsmbeefandlamb.co.uk/mep.

The Programme comprises theory and practical modules covering: understanding beef and lamb breeds, production and meat quality; identifying beef carcases for classification, quality, age and the sex of the animal; understanding and recognising different beef and lamb cuts; ideal cooking methods used for different muscles; understanding cooking with red meat; customer service for serve-over counters; telephone skills for meat sales staff; and three beef and lamb practical modules for learners to demonstrate their skills by cutting a carcase into primal cuts and producing retail and foodservice cuts.

Online assessment and certification are available free-of-charge for the theory modules and there are three practical beef and lamb modules will be assessed at the learner’s place of work by experienced butchery professionals.

Dick van Leeuwen, business development manager for AHDB Beef & Lamb and project leader of the Meat Education Programme, said: “It gives me great pleasure to launch the Meat Education Programme – an extensive and wide-reaching resource developed to add genuine value to the industry. We know that it will prove to be a hugely beneficial tool to individuals and businesses – from butchers to chefs – operating within the meat industry, boosting knowledge and skills.

“Not only will the Meat Education Programme enhance industry knowledge but it will also make it more appealing to newcomers by providing easy access to training and development, with demonstrable accreditation.

“We cannot wait for people to try the programme out and would welcome the opportunity to talk to any business that would like to discuss trialling the programme as an in-house educational resource for staff.”

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