Moy Park to provide innovative chicken range to Morrisons
Northern Irish poultry meat processor Moy Park has secured listings in all Morrisons’ stores across Great Britain with new Chicken Sensations.
The breaded products, described as “a new twist on the classic and much loved Chicken Kiev”, has been produced in reaction to a consumer demand for innovative products that offer something different during meal time. The range is created using 100% chicken breast and can be found in four varieties: garlic and herb, cheese and bacon, piri piri, and tomato and basil.
“We aim to inspire our consumers with exciting, new products across all of our categories,” said Briege Finnegan, brand marketing manager for Moy Park.
“The Chicken Sensations range launches under the Moy Park brand and was developed to offer consumers a convenient, innovative option in the chilled breaded category. We are delighted to have secured listings with Morrisons and look forward to further roll-out of the product during the year ahead.”
The Chicken Sensations range will be available in all Morrisons’ stores as of the end of the month, at a retail price of £2.49.
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