AHDB addresses global opportunities for sheep meat
Developing global market opportunities has been highlighted as a crucial area for the sheep meat sector in 2016 by AHDB Beef & Lamb.
The levy board’s export manager Jean-Pierre Garnier commented that maximising opportunities for sheep meat with EU markets, alongside creating more markets for lower-value cuts and fifth-quarter products for outside the EU, were two sections that will play an important role in maximising returns and coping with market volatility.
His comments were made in conjunction with the publication of the World Sheep Meat Market to 2025 report – a product of AHDB Beef & Lamb and the International Meat Secretariat (IMS).
“This work is about examining the dynamics of the world sheep meat market and foreseeing the international trade factors likely to affect the British sheep sector over the next few years,” said Garnier.
The report claimed that UK export competitiveness will remain a key area of attention for the industry. “The UK is an important player on the world sheep meat market. We are by far the largest producer in Europe and the third-largest exporter worldwide.
“Although we rely heavily on the European market, equally important will be the continuation of our strategy to export products for which there is little or no demand domestically and elsewhere in Europe to markets where they are valued,” he continued.
“Typically, these products are in greater demand in a number of non-EU countries where we have either secured market access or are working hard to do so. This will help maximise use of the carcase and thus maximise returns for the UK supply chain.
“Conclusions drawn in the World Sheep Meat Market to 2025 report underline this and we look forward to making further progress with our export strategy to help the UK compete on the global stage as we start 2016.”
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