Launch nears for Antony Worrall Thompson Burgers
A special beefburger recipe devised for the Guild of Q Butchers by celebrity chef Antony Worrall Thompson will soon be available to Q butchers throughout the UK to sell in their shops.
Guild members are now gearing up to make and promote the beefburger which contains a secret blend of spices, seasonings, chives and parsley selected by Worrall Thompson.
The promotion is backed up by posters, tray tickets and local publicity.
The burger has already won a gold medal in the Guild's South of England BBQ Championships and is arriving just in time for this year's barbecue season.
A Guild of Q spokesman said: "Through the auspices of member Joe Collier of Eastwoods of Berkhamsted, the Guild has a very good relationship with Antony and it is an indication of the standing of Q butchers that he has taken the time to come up with this special recipe.
"We now have an exclusive product for members to promote and we are sure consumers will look forward to sampling the AWT Burger."
Joe Collier and David Smith of ingredient supplier Sauce It, who are corporate members of the Guild, liaised with Antony Worrall Thompson on the development of the burger recipe.
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