Cranswick gives it some Welly with new cooked meat brand

Cranswick has launched its new Welly brand of cooked meats.

Launching in Waitrose and Nisa from mid-January, the range consists of four cooked ham and one cooked chicken products, with all the meat sourced from British firms.

The range consists of:
Honey Roast Ham, 115g, 9 slices, RRP 1.19
Cooked Ham, 115g, 9 slices, RRP 1.19
Wafer Thin Honey Roast Ham, 300g, RRP 2.00
Wafer Thin Roast Chicken, 300g, RRP 2.00
Lean Breaded Ham, 300g, 13 slices, RRP 3.00

The pork comes from one single producer while the chicken is sourced from RSPCA-assured producers. The company insisted that the British chicken it uses comes from hens that are deemed no longer commercially viable to produce eggs to the highest quality, helping the farmers to manage their flock and ensuring a high animal welfare policy.

Richard Morris, marketing controller at Welly, said: At Welly we really believe quality comes first, we are proud of the products we make, but we also believe great-tasting British food should not cost the earth. We are delighted to be able to offer consumers a quality product with clear traceability. We work closely with our farmers to ensure the highest level of animal welfare and look at ways the farms can increase their future sustainability. In a staid market we hope to offer consumers loyalty by offering fun and affordable great-tasting British cooked meats.

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