QSM lamb star of Polish cookery show
Quality Standard Mark (QSM) lamb has been highlighted in one of Poland’s most popular TV cookery shows.
A full episode of ‘Okrasa łamie przepisy’ (Okrasa breaks the rules), which features prominent Polish chef Karol Okrasa, was dedicated to preparing and cooking quality-assured lamb from England. Set in the rolling Dorset countryside, the 30-minute programme saw Karol meet sheep producer Dan Newman on his farm, before enjoying a butchery demonstration and finally having the opportunity to cook with different cuts of QSM lamb.
The episode, the first in the programme’s history to be filmed outside Poland, was the result of a collaboration between the Agriculture & Horticulture Development Board (AHDB) and the British Polish Chamber of Commerce (BPCC). The programme aired in Poland on 2 January 2016, to coincide with lamb from England beginning to be distributed to the foodservice sector in the Warsaw region.
AHDB Beef & Lamb export manager Jean-Pierre Garnier said: “Poland has a long tradition of lamb consumption. However, sheep meat had fallen out of favour with recent generations. Over the last couple of years we have begun to see increased interest in lamb among Polish consumers, due in no small part to the significant proportion of the Polish population who have been living overseas and developing a taste for different foods.
“With a population of around 40 million people, coupled with fast-rising incomes and this growing consumer interest, the potential for sheep meat exports to Poland is very encouraging. Using such a popular show to highlight our natural production system and the quality and versatility of our product can only help increase demand for our sheep meat.”
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- quality standard mark
- Jean-Pierre Garnier
- Agriculture & Horticulture Development Board
- Okrasa łamie przepisy
- Okrasa breaks the rules
- Karol Okrasa
- Dan Newman
- British Polish Chamber of Commerce