Steak revealed as the number one dish on Valentine’s Day

A new study has revealed that steak is the most sought-after dish on Valentine's Day. 

An online study carried out by YouGov on behalf of Scotch Beef PGI revealed that steak was more popular on Valentine’s Day than alternative favourites such as salmon, pasta, pizza and burgers. Meanwhile, it was shown that more people would prefer to dine out this Valentine’s Day rather than eating in.

“With so many shoppers looking to purchase quality steak in the coming days, this week offers a fantastic opportunity to really inspire people about Scotch Beef and what sets it apart,” said Carol McLaren, head of communications with Quality Meat Scotland (QMS).

“Scottish farmers work very hard to produce a top quality product and the fact that steak is the number one choice to celebrate Valentine’s Day with is great news for the industry.”

To help consumers, QMS has also developed a “Perfect Steaks and Roasts” app which is free to download and packed with tips. A selection of recipes and further information about Scotch Beef can be found at

However, the most romantic day of the year is under threat of being spoilt from the use of mobile phones at the dinner table, the same survey revealed.

42% of those questioned identified banning the use of mobile phones and tablets at the dinner table as top of their list of “romantic rules” to help prevent the atmosphere from turning sour.

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