Sales of organic food on the rise
The UK organic food market grew 4.9% in sales in 2015, according to The Soil Association’s 2016 Organic Market Report.
This success marks the third year of consecutive growth for organic food which is now worth £1.95bn.
Poultry was one of the key drivers of growth in the organic sector, recording an increase in sales of 13.1% over the year. Sales of organic food products in UK supermarkets grew by 3.2% over the year, highlighting an increase in mainstream consumer penetration.
According to the report, meat is now one of the most popular organic categories in supermarkets and one of the first categories people look for when they start to buy organic. The Soil Association believes that this is down to animal welfare being a key motivator for consumers buying more organic produce.
Liz Bowles, head of farming at the Soil Association, said: “The UK organic sector is now in steady growth, signalling a positive future. More consumers are taking food provenance seriously and we have seen a rise in sales of organic eggs and poultry thanks to increased awareness around animal welfare. Although it has been a difficult year for dairy farmers, the organic dairy sector has weathered the storm and dairy farmers have been agile at exploring other markets, with OMSCo exporting to both the US and China.”
She added that organic has benefited from recent positive press. “On the tail of new research in the British Journal of Nutrition last week showing organic dairy and meat is nutritionally different, it has never been a better time to be an organic farmer.”
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