Burgers meet beer for hotel chain

Northern Irish catering butcher’s Hannan Meats has announced it will be creating gourmet burgers for the Stock Burger Co restaurant chain. 

The new restaurant and craft beer initiative has been developed by Intercontinental Hotels Group (IHG).

“We were delighted to have been invited by the Stock Burger Co to develop a unique and outstandingly tasty burger for what is an immensely exciting IHG project that focuses on artisan food and drink producers,” said Peter Hannan of Hannan Meats.

The burgers are being created using 100% Glenarm Shorthorn beef sourced by Hannan Meats at a Co Antrim estate.

As well as the burgers, Hannan Meats is supplying beef short ribs and rump steak aged in the company’s Himalayan salt chamber, to Stock Burger Co.

“It’s a very timely development that harnesses the tremendous potential of the fast-growing artisan sector in the UK and will offer many of these smaller and quality-conscious enterprises a tremendous opportunity to grow sales,” added Hannan. “IHG is recognising the premium quality and innovation that underpins the artisan food sector.”

A series of the restaurant chains are being established in Holiday Inn chains, the first of which was opened in January as part of a £3.5 million development of the Holiday Inn in Brighton.

“The launch of Stock Burgers Co continues the story of IHG’s renewed vigour in the food and beverage area,” said Simon Burdess, IHG’s vice-president, food and beverage Europe.

“Pete Hannan is making a burger for us exclusively from that product and it is truly amazing. There are nine classic burgers, including the Craft Beer burger, in which we use the Stock Burger IPA in the sauce. There is a ‘build your own’ section for guests to add their own toppings and ingredients to their patty, while there is also a ‘no burger, no problem’ section.”

He added that this was where customers could benefit from other items on the menu, such as steaks, ribs and hotdogs. In addition, each of the available burgers will be paired with a craft beer.

“Ultimately, we want to celebrate this wonderful marriage between great burgers and great beer,” said Burdess. “Each of the core burgers has a beer pairing to go with it. For instance, we have a burger called The Lone Star, that has bacon and jalapeños and a very American feel to it, and that is paired with a Sierra Nevada Pale Ale. We want people to experiment and try them together.

“We are confident that this innovative restaurant offering will serve as a major opportunity to drive guest satisfaction and to improve financial returns for our owners.”

The restaurants are open to the wider public as well as hotel guests. All burgers are served on a brioche bun, or ‘naked’ with an iceberg wrap.

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