Dunbia announces innovation investment

Northern Irish red meat processor Dunbia has announced an investment worth nearly £500,000, to strengthen its food development team. 

The investment will create new positions responsible for conceiving, championing and developing new technologies in food processing. It will also allow for the development of innovative products and concepts to meet customer needs.

“Dunbia is a company driven by entrepreneurial vision and innovation,” said the company’s deputy chief executive Tony O’Neill.

“This latest investment highlights our continued commitment to exploring innovative ideas and driving the sector forward. The new roles will align closely with our current business model but will keep us at the forefront by modifying existing products and processes, as well as developing new and exciting products and concepts for the benefit of consumers.

“We are actively recruiting and seek creative, passionate and driven individuals for positions including innovation project managers, food technologists and innovation chefs.” O’Neill added that the company’s 30 industry awards in the past four years was testament to the quality of Dunbia’s products as well as the calibre of its employees.

Meanwhile, sales and marketing director Michael Doran said the investment would help Dunbia achieve customer satisfaction. “This is an exciting step for Dunbia in terms of driving our innovation strategies and ensuring we continue to meet and exceed customer demands,” he explained.

“Customers are savvier than ever and expect the best-quality food at the best prices and this latest investment will help shape our plans to deliver on these expectations… We have a clear vision and understand innovation leads to business success and this drives our strategic outlook ensuring we remain a supplier of choice.”

The investment follows Dunbia’s recent launch of its new graduate programme, ONE360, highlighting its commitment to ensure talented individuals have a place to work in the industry.

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