British Turkey barbecue boost

British Turkey's high profile campaign spearheaded by TV chef Phil Vickery and engaging other celebrity chefs and sporting heroes - aims to raise awareness that turkey is just as essential for year-round eating as it is for Christmas.

British Turkey's high profile campaign spearheaded by TV chef Phil Vickery and engaging other celebrity chefs and sporting heroes - aims to raise awareness that turkey is just as essential for year-round eating as it is for Christmas.

During the summer months the campaign will highlight the fact that as alternative to traditional cooking methods, turkey can be cooked on the barbecue.

Vickery, a regular on BBC 2's Ready Steady Cook and ITV's This Morning, and a self-confessed fan of barbecuing turkey, said: "You don't have to throw a whole turkey on the barbecue - although it's a good way to cook if you have the lidded type of gas barbecue.

"But the possibilities with ready prepared cuts like breast steaks, mince for making your own low fat burgers and diced turkey for kebabs are endless."

The message that British turkey is good to barbecue - plus it's healthy, versatile and delicious - will be spread among butchers, retailers, caterers plus the press and the public.

Rugby star Matt Dawson, champion jockey Frankie Dettori and ex-tennis pro and TV presenter Annabel Croft - all patrons of the children's charity SPARKS - have created their own British turkey recipe to capture the imagination of the public and raise cash for their charity.

Consumers are being invited to vote for their favourite - plus the recipes of TV chefs Lesley Waters, Paul Rankin and Nick Nairn. And for every recipe consumers send in, British turkey pledges to donate a sum to SPARKS.

Speaking for British Turkey, Kim Burgess, said: "We feel this campaign will give British turkey a terrific boost during the barbecue season and also help raise awareness of turkey's privileged 'superfood' status.

"Turkey manufacturers are developing a fast-growing range of portioned and convenience products with al fresco and barbecue eating in mind.

"And thanks to the great support from retailers and butchers, these are now widely available for consumers under our all-important Quality British Turkey mark.

"This guarantees the turkey from British producers is of the highest standard - which is a vital consideration for consumers."

British Turkey has also linked up with barbecue manufacturer Weber to give away barbecues and barbecue tools in a series of regional competitions, plus Phil Vickery's summer eating recipes on wipe-clean cards.

To support the promotions, the hugely popular British Turkey website will feature barbecue-related give-a-ways, website links and new recipes.

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