National Butchers’ Week hailed as the best yet
Butchers up and down the country last week took advantage of National Butchers’ Week by showcasing what makes them special.
Aubrey Allen in Leamington Spa, Warwickshire, fully embraced the spirit of the event by offering a different deal each day, as well as providing a glimpse into the business by putting on butchery demonstrations. “We had a great week, it was really exciting,” Simon Kelly from Aubrey Allen told Meat Trades Journal.
Kelly said the butcher’s experienced more success off the back of the event this year than any year previous: “It was the best one we’ve ever done. We do them every year and we wholeheartedly support them, but this year it was special. It was nice to get rewards and customers’ actual feedback. The feedback was amazing, absolutely amazing.”
Kelly even claimed that as a result of the week, the business sold a record amount of rump steak on Tuesday.
Chester-based SA Vaughan Family Butchers took the opportunity to showcase what happens behind the scenes of a butchery business. “We did an open evening on the Wednesday, so we invited new and already existing customers along just to give them an insight into all the new products we’re doing for the summer,” butcher Matty Edwards said.
“They’ve all come in and said how informative it was. We put a buffet on with tasters of all the new products, so they got to try it all. They all had a great time.”
Edwards explained that the open evening presented the opportunity for new faces to understand how a butchery business operates, as well as welcoming in existing customers.
Meanwhile, Callum Murray from Yarm Butchers in Stockton-on-Tees, who was the runner-up in Meat Trades Journal’s ‘Butchers are Sexy’ competition, said his business was able to utilise social media in order to capitalise upon the event.
“We put a steak offer on throughout the week, which literally reached 2,000 people on Facebook,” said Murray. “It was the talking point of the shop.”
He added that events like this were important to spread the word about the hard work that butchers put in to ensure customers receive high-quality products: “It gets the actual trade out there a bit more. Taking advantage of weeks like this gives it a push.”
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- national butchers' week
- Aubrey Allen
- Leamington Spa
- Yarm Butchers
- Simon Kelly
- SA Vaughan Family Butchers
- Matty Evans