Aldi commits to British lamb
Discounter Aldi has revealed its support for British farmers after selling fresh whole leg of British lamb in over 600 stores across the nation. It claims that this makes it one of the only major supermarkets to sell 100% fresh British lamb this Easter period.
With a retail price of £3.79 per kilogram, the supermarket remains competitive among its rivals.
“At Aldi, we pride ourselves on offering customers the best of British all year round,” said Tony Baines, joint managing director of Aldi Corporate Buying. “Our British Easter lamb proposition underpins our long term commitment to British farming and reinforces the fact that we will not be beaten on price.”
Aldi is able to boast that its fresh meat range, encompassing lamb, beef, pork, chicken and turkey, is 100% British Red Tractor Farm Assured.
Aside from supporting British lamb, the supermarket recently received praise from the National Pig Association for its commitment to British pork.
Want more stories like this in your inbox?
Sign up for our FREE email newsletter
- National Pig Association
- Tony Baines
- Aldi Corporate Buying
- British Red Tractor Farm Assured
27 October, 2016, 8:30
Next steps for tackling obesity: prevention, sugar consumption a
01 - 03 November, 2016
China Foodtech 2017
07 November, 2016
Butcher’s Shop of the Year
01 December, 2016, 8:30 - 13:30
Policy priorities for the UK food, drink and farming industry