The Black Farmer flies the flag ahead of new TV campaign
To coincide with its new TV campaign, The Black Farmer has updated the packaging on its gluten-free lines to include the Union Jack flag.
The new packaging now features the brand’s usual silhouette image, while flagging up its 100% British credentials.
The Black Farmer TV commercial airs on 8 April in the ad break of Channel 4’s highest rating ‘Gogglebox’, while packs of The Black Farmer Premium Pork gluten-free sausages, in new livery, will be supported by special price offers.
For the first time ever, a brand will be stickered with ‘as advertised on Channel 4’.
“The new livery is striking and completely in line with the key message in my first-ever above-the-line campaign – that I am flying the flag for British produce. I am proud to be British and am an ardent supporter of British farming” said Wilfred Emmanuel-Jones, The Black Farmer.
The campaign runs from 8 April for one month on Channel 4 and its associated digital channels.
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