The Black Farmer flies the flag ahead of new TV campaign

To coincide with its new TV campaign, The Black Farmer has updated the packaging on its gluten-free lines to include the Union Jack flag.

The new packaging now features the brands usual silhouette image, while flagging up its 100% British credentials.

The Black Farmer TV commercial airs on 8 April in the ad break of Channel 4s highest rating Gogglebox, while packs of The Black Farmer Premium Pork gluten-free sausages, in new livery, will be supported by special price offers.

For the first time ever, a brand will be stickered with as advertised on Channel 4.

The new livery is striking and completely in line with the key message in my first-ever above-the-line campaign that I am flying the flag for British produce. I am proud to be British and am an ardent supporter of British farming said Wilfred Emmanuel-Jones, The Black Farmer.

The campaign runs from 8 April for one month on Channel 4 and its associated digital channels.

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