British red meat exports highlighted

A new film, produced by the industry levy board AHDB Beef & Lamb, is showcasing the important role that red meat exports play in the British economy.

The video highlights the economic value of beef, lamb and pork exports and demonstrates how different consumer demands in various global export destinations can help add value to the carcase.

Red meat exports play a major role in fully utilising the carcase and adding value throughout the supply chain, which is highlighted in our film, said Peter Hardwick, AHDB head of exports.

This is best illustrated by the diverse nature of consumer demand in different parts of the world. For example, our beef is seen as a premium product around the world and has enabled us to open strong trade links in the foodservice sector in places like Singapore, Hong Kong and Macau.

According to the industry body, globally the UK now has access to more than 100 markets for sheepmeat, more than 90 for beef and around 90 for pigmeat.

There are also major opportunities for fifth-quarter products, added Hardwick. These include the export of pork fifth-quarter to China and sheep fifth-quarter to South Africa and the Ivory Coast. It is therefore essential that we continue to compete in what is a volatile global market, yet one which also presents a wealth of opportunity for our industry.

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