Shropshire butcher celebrates 40th anniversary in style

G N Badley & Sons in Telford, Shropshire, experienced a boom in sales during the last month after reaching a landmark anniversary.

After opening in March 1979, the family-run butcher’s provided customers with a series of offers and events to celebrate 40 years in the business.

The butcher’s reportedly sold 100kg of sausages, 50kg of dry cured bacon and 20% more cuts of meat than the same month of the year previous. This equates to 25% more sausages sold, 35% more dry-cured bacon and 20% more cuts of meat than March 2015.

In addition, pork pies proved to be popular, with 327 being sold, compared to 281 for the same month of last year.

“We put on a number of offers during March and we also celebrated events like National Butchers’ Week and National Pie Week too,” said operations director Kay Badley, whose husband Keith set up the business along with his father Gordon.

“There was a great sense of celebration around the business and all our customers were congratulating us and getting involved. It was great to be able to put on a real month of constant celebration.

“And the sales figures speak for themselves – I cannot imagine what this is like compared to the very first year we had in business back in 1976, unfortunately we don’t have statistics from back then.”

Badley has been running the business alongside her son, Simon, since Keith died in 2011. Working with six members of staff, the team transformed the firm from a wholesale- and catering-focused company to a retail-orientated business.

“We are really enjoying celebrating 40 years in business this year and last month was very special,” added Simon.

“We appreciate all our customers who have been in to help us mark the occasion, but it’s very important to us to keep up the level of quality and standard of customer service all day every day. The fact we are celebrating our 40th anniversary this month shows just how strong we are.”

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