Red meat producers invited to ‘Rising to the Challenges’ conference

Producers of beef and sheep are being encouraged to attend a free conference focusing on rising to the challenges presented in the red meat industry.

The event, hosted by Quality Meat Scotland (QMS), will take place on Thursday 17 May 2016 at Airth Castle Hotel near Falkirk, Scotland.

The one-day conference will address issues such as market volatility and reduced support payments, as well as exploring ways that producers can overcome such obstacles.

“This is undoubtedly a challenging time for beef and sheep farmers,” said Douglas Bell, QMS head of industry development.

“This event will provide key market insight and highlight some management strategies aimed at further improving efficiency and business returns.”

Among the speakers will be Laurent Vernet, head of marketing at QMS, who will discuss the current changes in retail and consumer markets. Vernet will be joined by representatives from the processing and financial sectors, who will give an overview of the current market situation from their perspective.

Afternoon speakers will highlight practical steps farmers can take to ensure they maximise their productivity and ultimately, their profitability.

“Spaces for the conference are limited and those interested in attending should register early to avoid disappointment,” concluded Bell.

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