Finalists for SuperMeat & Fish announced

The judges have cast their votes and come up with the shortlist for this year’s SuperMeat & Fish product awards.

Some of the best products from top retailers have entered the awards and a team of expert judges have tasted, tested and come up with finalists for 12 product categories.

Last year Marks & Spencer won the Best Overall Product Award for The Grill Pork Belly Hog Roast with Kentish Apple Sauce & Crackling Crumb. On that occasion, lamb, beef and game buyer at Marks & Spencer Tom Harvey said the retailer was “thrilled to win the award” and that it “cemented Marks & Spencer’s reputation as leaders in product development”.

To attend one of the highlights of the industry calendar, contact Elizabeth Ellis on telephone number 01293 846593 or via email on

This year’s SuperMeat & Fish Awards will take place on Thursday 14 July 2016 at the Hilton, Park Lane in London. Participating retailers in the competition include Aldi, Asda, The Co-operative, Iceland and Morrisons. The event is kindly sponsored by AHDB Beef & Lamb, AHDB Pork and Hybu Cig Cymru – Meat Promotion Wales.


Product Name Product Brand Supermarket 

 Best Beef Product

 Smoky Chargrill Beef Steak  Co-operative  The Co-operative Group
 Pastrami Beef with Mustard Pickle Sauce and Emmental Cheese Sauce  Butchers Selection  Asda
 USDA Beef Ribeye Steak  Iceland  Iceland
 Traditional Sirloin Steak  Signature  Morrisons
 Slow Cooked Salt Beef with Piccalilli  EFF  Morrisons

 Best Ready to Eat Product

 Mini Melton Pork Pies  Crestwood  Aldi
 Traditionally Smoked Scottish Salmon  Signature  Morrisons
 Gin and Juniper Smoked Salmon  Co-operative Truly Irresistible  The Co-operative Group

 Best Fresh Fish Product

 2 Basa Fillets with Thai Butter  Fishmonger's Selection  Asda
 No Fuss - Just Cook 2 Salmon Fillets with Sweet Chilli Dressing  Fishmonger's Selection  Asda
 The Fishmonger Seabass with Rocket and Pesto Butter  The Fishmonger  Aldi
 2 Mediterranean Cod Portions  EFF  Morrisons
 Rich Smoked Salmon Loin  EFF  Morrisons

 Best Frozen Fish Product

 Queen Scallops With a Zesty Lemon and Pepper Butter  Fishmonger's Selection  Asda
 Raw and Peeled King Prawns With a Sweet Chilli Marinade  Fishmonger's Selection  Asda
 Seabass Fillets en Papillote  Iceland  Iceland
 4 Boneless Atlantic Salmon Steaks  Iceland  Iceland
 Whole Sea Bass  Specially Selected  Aldi

 Best Lamb Product

 Carvery Leg of Lamb with Black Garlic  Extra Special  Asda
 Spiced Lamb Shoulder with Garlic Mint Sauce and Sriracha Sauce  Butchers Selection  Asda
 Slow Cooked Minted Lamb Shoulder  Appleby's  Aldi
 Sous Vide Lamb Shoulder  EFF  Morrisons
 Spiced Lamb Shoulder with Harissa and Garlic Mayonnaise  Co-op  The Co-operative Group

 Best Product New to Market

 Simply Slow Cook American Pulled Pork  Butchers Selection  Asda
 Luxury Surf and Turf  Iceland  Iceland
 Chateaubriand with Red Wine  Iceland  Iceland
 Scottish Monkfish Tails  Specially Selected  Aldi
 Smoked Haddock Florentine  EFF  Morrisons

 Best Pie

 Slow Cooked Steak and Gravy Deep Fill Puff Pastry Pie  Asda Asda  
 Medium Melton Mowbray Pork Pie  Co-operative Loved By Us  The Co-operative Group
 Hand Crimped Melton Mowbray Pork Pie  Dickinson and Morris  Morrisons
 Caramelised Onion Lattice Pork Pie  Own Label  Morrisons
 Steak Family Pie  Crestwood  Aldi

 Best Pork or Bacon Product

 Gammon Ribs with a Pineapple Bourbon Sauce  Butchers Selection  Asda
 Luxury Oak Smoked Bacon  Iceland  Iceland
 Slow Cooked Oriental Style Pork Belly  Supermarket Own Brand - A Taste of Asia range  Morrisons
 Old Fashioned Cure British Back Bacon  Signature  Morrisons
 BBQ Maple Belly Slices  EFF  Morrisons

 Best Poultry Product

 Simply Roast Chicken Joint with Pork Sage and Onion Stuffing  ASDA Butchers Selection  Asda
 World Flavours Chicken Wings  Butchers Selection  Asda
 Cherry Duck Hoisin  Butchers Selection  Asda
 Peri Peri Chicken Skewers  Iceland  Iceland
 British Stuffed Whole Chicken, Pork, Sage & Onion Stuffing - Roast In The Bag  Ashfield Farm  Aldi

 Best Ready Meal

 Gressingham Duck A L'Orange  Asda Extra Special  Asda
 Lamb Rogan Josh  Specially Selected  Aldi
 Shepherd's Pie  Signature  Morrisons

 Best Sausage Product

 Hot Dog Bursts with Mustard  Butchers Selection  Asda
 Hot Dog Bursts with Hot Sauce  Butchers Selection  Asda
 Steak Dog  Butchers Selection  Asda
 British Outdoor Bred Pork and Bramley Apple Sausages  Specially Selected  Aldi
 Pork and Ale Sausage  Signature  Morrisons

 Best Shellfish Product

 Stir Through King Prawns in Spicy Soy Sauce  Iceland  
 Marinated Prawns with Garlic and Parsley  Specially Selected  
 Lime, Chilli and Coriander King Prawns  Co-op  
 King Prawns with Coconut and Chilli Dip


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