Strong demand in UK for Parma Ham
The UK remains a solid market for Parma Ham, holding 12.4% of total exports, according to the Parma Ham Consortium.
The 100% natural product has Protected Designation of Origin (PDO) status, so only Prosciutto di Parma, produced in the hills surrounding the Italian town of Parma made using traditional production processes from the Roman times, can be awarded the status.
With almost 18 million packages sold in 2015 the pre-sliced market makes up 84.7% of total sales. The UK is the first export market for pre-sliced Parma Ham.
Exports continue to increase with 2.7 million hams with the crown – a symbol of the PDO status – being exported last year, a 3.9% increase on 2015.
“Our export is very positive,” said Vittorio Capanna, president of the Parma Ham Consortium.
“The strategic choice to focus on a balanced development is proving to be a winner and, beyond the annual figure, it is the medium- to long-term analysis that highlights the particularly brilliant results achieved: over the last 10 years exports have risen by 50% and now represent 32% of yearly production.
“This is a result of an excellent geographic diversification of the markets and an efficient team effort that the sector has been able to bring into play and that has enabled Parma Ham to become a leading brand on the international deli-meat scene.”
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- Parma Ham
- Parma Ham Consortium
- Protected Designation of Origin
- Prosciutto di Parma
- Vittorio Capanna