Dawn Meats creates billionth beef burger for McDonald’s
The Republic of Ireland’s Dawn Meats has been celebrating after producing its billionth Irish beef burger for fast food restaurant chain McDonald’s.
The Waterford plant now produces more than 400 million beef burgers per year for McDonald’s in Ireland, the UK and Continental Europe. To mark the occasion, McDonald’s director of development and supply chain Nigel McGuire visited the facility to congratulate staff on reaching the milestone.
“McDonald’s is a committed supporter of the Irish agri-business sector and we’re proud of the strength of our relationship with Dawn Meats, which has led to one in every five burgers sold in McDonald’s restaurants across Europe being of Irish origin,” he said.
“McDonald’s adds nothing but salt and pepper to its burgers and the team at Dawn Meats have consistently helped us to deliver great-tasting products to our customers.”
Traceability of the product is an important factor, as the meat is sourced through Dawn Meat’s network of accredited farms across the country.
“We are delighted with the progress achieved by McDonald’s to date and we are on target to achieve our ambition to produce one beef burger per year for every person in the EU,” commented Dawn Meats group commercial director, Richard Clinton.
“Active collaboration with McDonald’s across a number of disciplines has resulted in the gains made to date and we look forward to further progress in the years ahead as the McDonald’s global business grows.”
Dawn Meats, member of Origin Green, processes 100% Quality Assured Irish beef on behalf of McDonald’s, sourced directly from Irish farmers who are part of Bord Bia’s Beef Quality Assurance scheme.
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