New AHDB Beef & Lamb head of domestic marketing

Nick White has been appointed as the new head of domestic marketing for beef and lamb at the Agriculture & Horticulture Development Board (AHDB).

Speaking about his appointment, White said: I am thrilled to be given the opportunity to head up the domestic marketing team for beef and lamb.

Encouraging consumption of quality-assured beef and lamb is a key part of our work to support the long-term sustainability of the sector.

I look forward to building on the success of last years mini roast campaign, alongside other elements of our marketing plan, and promoting the great products our beef and sheep industry is producing.

White originally joined AHDB in 2013, when he acted as interim head of marketing for AHDB Beef & Lamb (then Eblex) for a 12-month period.

During this time he instigated the successful mini roast campaign (Why Wait Til Sunday?), which continues to be core to the organisations market development strategy.

He then moved into the head of marketing role for AHDB Potatoes (previously the Potato Council), where he launched the three-year EU campaign, Potatoes More Than a Bit on the Side.

He has previously held senior marketing positions for companies including First Milk and Mller Dairy.

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