Scottish meat industry gets behind Homeless World Cup

Scotch Beef PGI, which is promoted by the Scotch Butchers Club, has been named as one of the official supporters for Team Scotland ahead of this year’s Homeless World Cup 2016. 

Held from 10-16 July in Glasgow’s George Square, the Homeless World Cup is a football tournament for homeless people, which aims to raise awareness of the problem.

Ahead of the competition, two of team Scotland’s players, James Maich and Connor Henderson, joined local butcher Scott Jarron, owner of Scott Brothers Butchers.

“We’re excited to showcase the best of Scottish produce alongside the best Scottish talent by supporting our home team in this worldwide project,” said Jarron.

“As a Scotch Butchers Club member we put quality at the forefront and emphasise the importance of a healthy diet and lifestyle to our customers, and red meat’s role within that.”

22-year-old Maich and 21-year-old Henderson were picked to represent their country after trials were held across Scotland.

“The Homeless World Cup is always a fantastic event and experience for everyone involved, but to be selected for the host nation’s team will make this one extra special for James and Connor,” commented Ally Dawson, Team Scotland manager. “Playing in front of a vocal home crowd in Glasgow will be a positive memory that will remain with the players forever.”

Other key sponsors include Royal Bank of Scotland, Edinburgh Airport and Burness Paull, all of which support the social enterprise, Street Soccer Scotland.

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