Export opportunities dominate discussion at Royal Welsh Show

The fallout from Brexit and access to overseas markets were the main focuses for Hybu Cig Cymru – Meat Promotion Wales (HCC) at the opening day of this week’s Royal Welsh Show. 

Government officials, retailers and food journalists from countries inside and outside the European Union were welcomed to HCC’s stand to discuss the referendum consequences.

“Given the result of the referendum, it was only right that we focused on exports on the first day of the show,” said Gwyn Howells, HCC chief executive. “We very much enjoyed hosting visitors from established export countries, emerging markets such as Switzerland, and continuing our work to open access for red meat to important new countries.

“Our long-term work with the USA continues, with the aim of gaining market access within the next two years.”

Howells, alongside HCC’s chairman Dai Davies and Welsh Assembly cabinet secretary Lesley Griffiths, met with a delegation from the United States Department of Agriculture to discuss the reopening of the American market for Welsh Lamb.

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