Butchery skills demonstrated in masterclass videos

JJ Food Service is showcasing traditional butchery skills in a series of ‘Meat Masterclass’ videos via its social media platforms. 

The series will spring into action with a focus on lamb with nine separate videos on how to bone, trim, roll and tie neck fillets, shanks, chops, shoulder, leg and hind from a whole lamb carcase.

“We’re supporting our customers with the tools they need to run a successful business in a way that fits in with their busy lifestyles,” said chief products officer at JJ Food Service, Ali Guvemli.

Following the introduction of regionally-sourced, fresh Welsh lines and a new meat counter at its Enfield branch, the company has seen fresh lamb sales increase by 60% over the past year.

“Our fresh lamb is free-range and has been produced from prime, fully-traceable, farm-assured animals,” added Guvemli. “Our prices are up to three times cheaper than the major supermarkets and offer excellent margins for caterers.”

The free videos can be viewed on JJ Food Service’s YouTube channel.

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