Smithfield Festival tailored for farming industry

The East of England Smithfield Festival is promising to attract the wider livestock industry for this year’s event. 

Festival attendees will be able to benefit from seeing some of the top primestock in the country, and have the opportunity to gain information on the latest technologies and developments within the livestock industry when the event takes place on 15 and 16 November at the East of England Showground in Peterborough.

“While the traditional Smithfield cattle and sheep primestock classes will remain at its very heart, I’m taking a fresher approach to deliver an event which is more relevant to the wider farming industry,” commented festival director William Haire.

“In order to remain economically viable, I strongly believe that it’s vital livestock farmers are progressive, share advice and embrace the technology available to them. The festival is a great opportunity to facilitate this and I particularly encourage the younger generation, as well as farmers from other sectors, to come along and join the conversation. We can all learn from each other for a stronger British agriculture.”

Haire’s background as a livestock farmer as well as his studies as a Nuffield Farming scholar, will help him focus on future issues within the industry and develop the festival in a forward moving way.

“I’ve been fortunate enough to travel to Australia and New Zealand as well as America and Canada,” he said. “The work these countries are doing to progress their livestock industry, particularly in the field of breeding technology and genetic markers, has really impressed me. And while there is no doubt that the UK produces some of the best livestock in the world, we need to move with the times in order to remain competitive in the market place.

“The East of England Smithfield Festival is really branching out to accommodate this, with an expanding industry tradestand area, along with a packed line-up of competitions and a programme of seminars. It will certainly prove a worthwhile visit for anybody looking to progress within the livestock industry.”

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