Avocado bun takes burger market by storm
Joe’s Southern Table and Bar in Covent Garden has provided an alternative option for the classic burger, by offering the meat patty in an avocado bun.
The low-carb and gluten-free product first caught the attention of Jim Robertson, who opened the restaurant in 2013, when he saw a food stylist based in Holland post an image of one on Instagram whilst searching for new menu ideas.
“It’s not the easiest of things to eat,” he said. “It can quickly turn into a mushy mess so we’re finding customers are using a knife and fork to eat it. The response has been overwhelming since we launched. It’s not only low-carb and gluten-free but also looks and tastes amazing. Preparing them is a nightmare for the kitchen as avocados can be difficult to work with but I have to admit, they taste brilliant.”
The burgers are available in three varieties: traditional cheeseburger with bacon, southern fried chicken with hot mayo sauce and a vegetarian option.
The restaurant’s marketing manager Anthony Knight commented: “Joe’s Southern Table and Bar was one of the first restaurants to put gluten-free fried chicken on the menu so it made sense for us to add Joe’s Avocado Bun too.
“We’re always on the lookout for new food trends and this is definitely Instagram-worthy! It’s a huge hit with tourists, healthy eaters and foodies alike.”
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- Covent Garden
- Joe's Southern Table and Bar
- avocado burger
- Jim Robertson
- southern fried chicken
- Anthony Knight
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