Sales of burgers on the rise amongst Brits

The British public is continuing its love affair with the fast-food burger, research from data analysts Mintel has revealed. 

According to the Mintel, the UK burger-bar market worth an estimated £3.29bn in 2016, up 22% from £2.7bn in 2011. Three-in-five of those surveyed had visited a burger bar in the three months to July 2016.

Londoners are the most frequent visitors to gourmet burger bars, with 20% of those surveyed in the city eating at a gourmet burger bar in the last three months, compared to a national average of 7%.

Kiti Soininen, head of UK food and drink research at Mintel, said: “Enthusiasm for burgers remains strong with British consumers. Food-themed events, like National Burger Day, can capitalise on the growing popularity of the food trend by giving consumers an excuse to go out and enjoy a treat. And it’s not only in London where we see the burger trend kicking off, as the appeal for burgers is strong across the UK.”

The survey showed that 71% of respondents would expect freshly made burgers from a gourmet burger venue, followed by customisable burgers 54% and a choice of how the burger is cooked 48%.

“Consumers see freshly made burgers as the biggest marker of a gourmet burger venue, something that sets them apart as this is not traditionally offered by fast-food venues,” said Soininen.

“Customisation is also a top expectation for gourmet offerings, in line with a more general demand for knowing what goes into one’s food and the trend for personalisation. Fast-food venues are already looking to incorporate customisation options into their menus and competitors should look to follow suit.”

Consumers are also keen to see more customisation across the fast-food sector. Two-in-five (41%) fast-food users are interested in seeing customisable dishes and 35% are interested in a wider choice of burgers featuring meat other than beef. Additionally, 16% of fast-food consumers would be interested in seeing alcoholic beverages on the menu.

And as it is Mr Hyde National Burger Day, the research also showed that 45% of British people would buy a burger to mark the day, while one-in-10 would expect to see craft-alcohol drinks on the menu.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account


Most read


Following the Prime Minister's speech on Brexit, are you more or less confident about leaving the EU?