New ‘eye-catching’ look for Ginsters sandwiches

Ginsters has revealed a new image for its sandwich range. 

The rebranding consists of new pack designs, new flavours and more fillings. The expanded range also includes pasta salad pots and new wraps featured in the same design. The range will be available through Ginsters Van Sales across the impulse channel as of Wednesday, 7 September.

Capitalising on the firms Cornish heritage, the new designs feature photographs of local landscapes. The window on the packaging has also been enlarged to display more of the product and its filling.

“Sandwiches are by far the biggest product category within the food-to-go sector which is currently worth £20.2 billion and has been in consistent growth since 2008,” explained Mike Smith, head of brand marketing at Ginsters. “We are very excited about this relaunch as the consumer feedback has been absolutely fantastic. Our new range really showcases the fresh tasting quality ingredients associated with the Ginsters brand. Retailers should stock up now to take advantage of the additional sales.”

The rebranded range has been simplified to focus on traditional flavours whilst using colour coding to clearly identify different proteins that also helps retailers with the in-store merchandising.

New flavours include New York Deli and Chicken Fajita, whilst Brie, Bacon and Apricot Chutney, Ham Hock and Spiced Chutney are all limited editions.

Aside from the rebranding, the relaunch has an emphasised focus on quality with a number of core lines being enhanced with more fillings from British ingredients. The business boasts using 100% British proteins, including chicken breasts.

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