JJ Food Service boosts seafood customer base

In an effort to increase its presence within the seafood category, JJ Food Service has purchased Sykes Seafoods local delivery operation, based out of Sykes, Manchester. 

The existing customer base and the staff currently employed by the Sykes business will stay on, although it will trade under the JJ Food Service name.

The acquisition is part of the firm’s strategy to develop its seafood customer base, while allowing Sykes to focus on its core businesses as it secures its position as a major producer and supplier to the foodservice, manufacturing and retail sectors.

“For some time we have admired the Sykes business and its long history of supplying the north west with the highest-quality ranges of fish and seafood. We feel this purchase is complementary to the aims of both businesses and dovetails into the other product categories that JJ are supplying day-in and day-out to the fish and chip sector,” said JJ’s managing director Mustafa Kiamil.

“We will offer the current Sykes customer base the same great service they are used to, but with greater choice at the competitive prices that JJ have become renowned for.”

The two companies are aiming for a seamless transition of operations and customer interactions with a proposed implementation date earmarked for 1 October.

“The profile and mix of the Sykes business has changed over the last number of years and our focus has shifted towards developing both new and existing production facilities, so we can become a truly integrated supplier and producer of all types of seafood,” commented Alan Dale, managing director of Sykes Seafoods.  

“In many respects, a local end-user delivery service in some ways conflicted with our larger group customer, particularly within the foodservice sector, so reaching agreement with JJ Food Service is a great outcome for both parties as it gives greater focus in both businesses to the areas they wish to grow - in our case that means production facilities, foodservice customers, manufacturers and retailers.”

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