Aldi launches new Aberdeen Angus steak range
Discount supermarket Aldi has relaunched its entire range of top tier beef and replaced it with premium Aberdeen Angus.
The supermarket, which sells over half a million British beef steaks every week, has introduced four new premium products to its 100% British beef range, from a Specially Selected Dry Aged Aberdeen Angus Sirloin Steak (£4.49, 227g) matured to perfection for 30 days, to a Specially Selected Aberdeen Angus Fillet Steak (£4.99, 170g).
The range features:
The new range is matured for 30 days using Himalayan Salt and is available in stores now. The move has come as part of the retailers’ aim to “answer customers’ demands for high quality, excellent value, British beef”.
The Aberdeen Angus steaks are dry aged using Himalayan Salt and matured for 30 days, a process that gives improved tenderness and flavour that can only be produced by dry ageing beef on the bone.
To further enhance the flavour, Aldi installed Himalayan Salt bricks into the dry ageing chambers to help draw moisture out of the air and by doing so helped to intensify the flavour of the meat even more. The salt purifies the air within the chambers whilst Aldi’s Aberdeen Angus Beef matures.
Research recently commissioned by Aldi, to launch its Everyday Amazing campaign, showed that 30% of the UK now dine on steak fortnightly.
Tony Baines, joint managing director of corporate buying at Aldi, said: “At Aldi we are proud to offer customers the finest quality products at everyday low prices. The introduction of the Aberdeen Angus Steak range continues this commitment, as well as our dedication to support UK farms through the sourcing of local produce.”
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