Lamb competition proves popular

Over 8,000 entries were received in a 'Great Big Lamb' competition designed to help independent retailers boost sales of lamb this autumn, making this one of the most popular competitions organised by EBLEX for this sector.

'The Great Big Lamb' competition was part of a wider campaign to promote Quality Standard lamb at a time when it is in plentiful supply. Special promotional kits containing a whole host of point-of-sale material - as well as the competition entry forms - were sent to 4,600 independent butchers to display in their shops.

Three lucky winners have now been chosen at random from all the entries and each has been awarded £1,500 worth of vouchers to use at one of over 3,000 country cottage properties throughout England.

To be in with a chance of winning, shoppers had to correctly identify four well-known hillside chalk landmarks throughout England.

The three winners were:

Christine Langford in East Chinnock, a regular customer at a butchers in nearby Langport, Somerset

Mr Morter in Oldbury, who shops at a local butchers in Smethwick, West Midlands

Mrs Coulson in Polstead, Essex, who shopped at a butchers in Hadleigh, Suffolk

Mike Whittemore, retail project manager for EBLEX, said: "The response to this competition has been phenomenal! I'm overwhelmed at the number of entries that we received - it shows that the competition really appealed to shoppers in the independent sector.

"All three winners have been regular customers and keen supporters of their local butcher for many years. We hope they all enjoy their luxury week away in whatever location they choose."

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