NFU Scotland praises supportive retailers
NFU Scotland has praised a drive by retailers to support Scottish farmers, crofters and the country’s beef industry by stocking Scotch Beef.
The shelf watch survey, carried out from 3 to 7 October by NFU Scotland, found that out of the 14 stores surveyed, 74% of the beef stocked was Scotch Beef.
Overall, 14 supermarket stores were visited from Aberdeen to Edinburgh, and more than 2,800 packs of beef were counted. Tesco, Aldi and Lidl topped the chart with all three supermarkets stocking near 100% Scotch Beef across all of their stores.
While there was overall strong support, some stores weren’t stocking as much Scotch Beef, with secret shoppers in one Waitrose store finding no Scotch Beef products.
Charlie Adam, NFU Scotland livestock committee chairman, said: “Today’s results demonstrate that support for Scotch Beef from Scottish retailers is a mixed bag. Credit must go to Tesco, Aldi and Lidl for their support for Scottish provenance for beef.
“Scotch Beef rightly has a strong international reputation and it is clear that shoppers want to be able to eat Scotch Beef in Scotland. With Brexit negotiations on the horizon we need strong support for Scottish food and farming from Scottish retailers and we hope the sourcing of Scottish beef can be improved in the future.
“Price deflation for meat continues to impact the industry and this is an ongoing concern for Scotland’s farmers and crofters, but it is positive to see strong demand for Scotch Beef by some large retailers.
“While 97% of the beef counted was either Scottish or British, there was also an amount of imported beef. With uncertainty over the future trading relationship of the UK with the rest of the world we would like to see all retailers decrease their reliance on imported meat.”
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