Get your piece of the Christmas feast

Christmas is coming and our research shows that most shoppers plan to buy their festive meat from supermarkets.

Timing is everything. Last year, 26% of shoppers started their shopping between the 16 and 20 December, and 60% finished shopping between 21 and 24 December. Therefore, the majority are leavingshopping until the last minute to retain optimum freshness.

So how can you encourage a healthy flow of sales throughout December to avoid the manic Christmas rush in the days leading up to the holiday? With a total of 56% of shoppers planning to purchase their Christmas meat from supermarkets this year, local independent retailers will beutilising their USPs to drive sales and win over some of those consumers.

Teaming up with local convenience stores to supply them fresh meat produce for the holidays will act as a great USP, not only for them, but it will also enable independents to spread their net further afield.

Retailers should be flexible and offer the option to pre-order turkeys to ease the panic of last-minute shopping. Taking deposits and arranging collections will secure custom through the month. Be competitive and communicate your offers clearly with fun, festive signage.

Some 39% of shoppers say that locally produced fresh meat is important to them when choosing where to shop, so they will be keeping their eyes peeled for such offers.

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