The Jolly Hog hits more Sainsbury’s stores
Sausage producer The Jolly Hog has gained additional listings in Sainsbury’s stores.
The Bristol-based producer’s Proper Porker and Caramelised Porker lines are now available in 202 Sainsbury’s branches, up from a previous 40.
Founder Olly Kohn said: “This is the best possible start to the year for us. The whole family has been gearing up to take the business to the next level, so we are looking for strong sales from the outset.”
He also gave some details about marketing plans for the year. “Our bacon and sausages speak for themselves in terms of quality and flavour, so our task is to introduce the brand to consumers.
“Therefore, over the next three months, we’re implementing a comprehensive marketing campaign to support the launch. We’ve commissioned an animation from a former Aardman illustrator, to communicate our story to a wider audience. Promotional activity includes opportunities to win a Big Green Egg, professional rugby coaching for your kids’ school, tickets to international sporting fixtures, Jolly Hog Hampers, weekend animation workshops and much more. We hope to really engage consumers with The Jolly Hog and have some fun and great food in the process.”
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