Farmison & Co. sees festive revenue growth
Online butchery business, Farmison & Co. experienced a rise of 67% year-on-year for its December ecommerce revenue.
This was largely driven by shoppers moving away from traditional turkey and opting for goose, rack of venison and even ox tongue over the Christmas period.
The boost in business over the festive period also saw a 65% rise in new customers. Existing customers increased their basket spend on 2015 to an estimated £86 per customer.
Trade spend rose by 233% on the same period last year, making it the company’s best month to date in its five-year history. The business delivers to customers including The Ivy, Tate Modern and Veneta.
“We’re definitely seeing a rise in the number of customers who are interested in cuts and types of meat which supermarkets and many high street butchers don’t stock,” said Farmison & Co’s marketing director, Lee Simmonds.
“In addition, there’s a move towards ordering meat online so long as customers know that what they’re getting is of the highest quality. We’re already seeing many of those new customers from December coming back to us in January which is very pleasing.”
Farmison & Co won Meat Trades Journal’s Online Butcher of the Year at the Butcher’s Shop of the Year Awards 2016.
National Butchers’ Week runs from 13-19 March this year. This year, we are running a product innovation contest. Tell us something you are proud of from your repertoire – either the recipe for a finished dish or an added value product on your counter, with serving suggestion. We will cover a selection online and award an overall winner. Get in touch for more information.
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