Farmison & Co. sees festive revenue growth

Online butchery business, Farmison & Co. experienced a rise of 67% year-on-year for its December ecommerce revenue.

This was largely driven by shoppers moving away from traditional turkey and opting for goose, rack of venison and even ox tongue over the Christmas period.

The boost in business over the festive period also saw a 65% rise in new customers. Existing customers increased their basket spend on 2015 to an estimated 86 per customer.

Trade spend rose by 233% on the same period last year, making it the companys best month to date in its five-year history. The business delivers to customers including The Ivy, Tate Modern and Veneta.

Were definitely seeing a rise in the number of customers who are interested in cuts and types of meat which supermarkets and many high street butchers dont stock, said Farmison & Cos marketing director, Lee Simmonds.

In addition, theres a move towards ordering meat online so long as customers know that what theyre getting is of the highest quality. Were already seeing many of those new customers from December coming back to us in January which is very pleasing.

Farmison & Co won Meat Trades Journals Online Butcher of the Year at the Butchers Shop of the Year Awards 2016.

National Butchers Week runs from 13-19 March this year. This year, we are running a product innovation contest. Tell us something you are proud of from your repertoire either the recipe for a finished dish or an added value product on your counter, with serving suggestion. We will cover a selection online and award an overall winner. Get in touch for more information.

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