Puréety introduces fresh flavours to coatings and glazes

Puréety has added six new flavours to its coating and glaze tubs range. 

The range was first launched in May 2016 and the first wave included one crumb coater and five gluten-free marinade glazes.

Based on feedback from butchers, the new variants added are Tangy Sweet Chilli, Piri Piri, Garden Mint, Tikka Tandoor, Spicy Salt & Pepper and Lemon Pepper Crumb.

Puréety managing director Gareth Pearson said: “We are over the moon with the fantastic response received from the independent butchers using our products and are looking forward to what 2017 will bring.

“With this year’s National Butchers’ Week being themed around innovation in butchers’ shops, this really is Puréety’s year to shine.”

National Butchers' Week runs from 13-19 March this year. We are running a product innovation contest. Tell us something you are proud of from your repertoire - either the recipe for a finished dish or an added value product on your counter, with serving suggestion. We will cover a selection online and the overall winner. For more information, or to submit an entry, please contact Aidan.Fortune@wrbm.com. Join the conversation on social media by using the hashtag #ButchersGiveYouIdeas

Twitter: @ButchersWeek
Facebook: @ButchersWeek

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