New chicken fillet and thigh range launched by Dalziel

Retail butcher specialist Dalziel has teamed up with Netherlands’ poultry processor Vriesekoop to launch its own premium quality chicken brand. 

The fresh chicken breast fillets and chicken thigh range, dubbed Kingsworth, has been designed specially for retail and catering butchers. It is exclusively available through Dalziel’s meat depots throughout the UK.

“We’re proud to introduce our own premium quality chicken brand with Vriesekoop,” explained David Whyatt, meat sales director at Dalziel.

“Kingsworth offers the best quality chicken under a strict selection process where it is extra-trimmed on the line, fully calibrated and packaged in gas-packed trays to meet our quality criteria. We believe Kingsworth will become the best around and will further strengthen our share of the poultry market in the UK.”

The new brand is expected to help Dalziel increase its chicken breast sales from 100 tons (t) per week to 150t by the end of the year.

“Our finest chicken products are specifically selected under strict quality criteria for today’s demanding market,” added Eduard Majuauskis from Vriesekoop. “We are proud of our partnership with Dalziel, which shares our commitment to premium quality, service and innovation.”

Kingsworth is the fourth exclusive meat brand Dalziel as launched, following the introduction of its Oakwell Gold gammon, Glenvale pork and Drovers beef range.

Dalziel has been serving the butchery industry since 1926, offering the sector frozen and chilled meat, ingredients and sundries. The firm also supplies food processors.

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