Herdwick lamb back in Booths
Herdwick lamb has returned to retailer Booths for a limited four-month season.
Working with local farmer Ian Knight, the retailer has devised a unique programme that sources Herdwick from several farms in Cumbria and supplies it for a guaranteed fair price.
Herdwick lamb has historic ties to the Lake District, but there are only 13,000 remaining upland holdings in England and 20% of these farmers are expected to retire or stop farming in the next five years. To improve the viability and profitability of upland farming, Booths has been working collaboratively with Herdwick farmers.
Ian Knight said: “One of the worst things about farming is the uncertainty of the value of lamb. Working with Booths guarantees secure demand and a fair price for our Herdwick lamb. This enables farmers to plan ahead and invest in a sustainable future for their businesses.”
Booths is the only supermarket to stock the seasonal product.
Meat buyer David Simons explained the product was of interest to the retailer. “Herdwick is certainly one of Booths’ hero products and there is growing demand for this meat, with its distinctive gamey flavour of the fells,” he said. “The increase in sales is due, in part, to greater awareness for the breed; customers now ask for Herdwick at the butchers’ counters. We are proud to help increase our supply of the meat sustainably and extend the season over time to give Herdwick the shop window it deserves.”
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