Booths to stock Moy Park breaded chicken range

Northern Ireland’s Moy Park has gained listings in retailer Booths for its breaded chicken range. 

All of the retailer’s UK stores now offer Moy Park’s signature Chicken Kievs, Southern Fried Goujons, Mini-Fillets, Garlic Kievs and Cheese and Bacon Sensations. The range already has listings in Nisa, and Palmer and Harvey stores.

“We are delighted to have secured this contract, building on our existing relationship with Booths, which already stocks a variety of products from our O’Kane range,” said Aisling Graham, interim brand marketing manager for Moy Park. “We relaunched our breaded range in the summer of 2016, with the view to reinvigorate and drive growth in the chilled, breaded sector.

Moving forward for the year ahead, Graham explained that Moy Park would be looking to expand the breaded range’s offering. “We continue to focus on new product development and have plans to further extend the range to introduce new products and flavours in the coming year,” she added.

Moy Park’s breaded range is available in Booths stores now. The company has been shortlisted for the Environmental Initiative of the Year award at Meat Trades Journal’s Meat & Poultry Processing Awards. The awards are taking place on Thursday, 2 March at The Hilton Manchester Deansgate Hotel. Tickets are still available for purchase by contacting Elizabeth Ellis on 01293 846593 or by emailing Elizabeth.Ellis@wrbm.com. Alternatively, you can book your place online.

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